Benjamintuffy.com

Shopping at Schiphol

Ben Tuffy — Mon, 27 Feb 2012 15:01:02 +0000

This month I acquired some freelance work with Schiphol Magazine in Amsterdam.

I was asked to re-design the shopping guide for issue #6. With Duty Free shopping at Schiphol worth over 400,000,000€ per year and an average per passenger spend of 15€. It was a small and great project to be involved in.

Website takeovers

Ben Tuffy — Wed, 22 Feb 2012 12:02:11 +0000

www.transmoto.com is reborn, every month!

Correlating to each new issue of Transmoto, all assets of the www.transmoto.com website are utilised to cross promote the magazine on sale.

There are a total of seven art-board spaces to fill. The website skin, slider image and magazine cover are static images, advertising spaces (medium rec and skyline) are flash animations directly linking to the topic of the advert on the website.

Design & art direction: TUFFY

Logos & Branding

Ben Tuffy — Mon, 23 Jan 2012 08:14:23 +0000

A small collection of logos and branding exercises I’ve worked on lately. More information and content to follow.

Snow Travel Expo 2012

Ben Tuffy — Fri, 20 Jan 2012 17:45:08 +0000

The 2012 Snow Travel Expo website has just gone live. The directors of the event desired something that was clean, information based and easily edited in WordPress. The design was taken care of by TUFFY, the backend development built by Jake Jackson from Blue Liquid. Be sure to check back in March to see the 2012 creative direction. Get excited, I am!

Director: Phil Osborn

Event Director: Melinda Mak

Art Director: TUFFY

Backend: Jake Jackson

www.snowtravelexpo.com.au

Tumblr Fun

Ben Tuffy — Sun, 01 Jan 2012 16:48:31 +0000

My fascination for Tumblr has begun. With so many visual stimulants in everyday life. I’ve finally found a home for it all.

SPOKES has been running for a few months. It’s a day-by-day documentation of my love for bikes in all their amazing forms.

TYPE(d) is a compilation of typography related imagery I’ve found in everyday life. It’s an ever-changing mood board based on my mood. An open source available to anyone that stumbles onto it. The best thing is it’s available online whenever it’s needed to stimulate the next idea. It’s my own concentrated google search.

As I see the potential, I guess I have plans for these two expressive sites. But at this moment in time… it’s just simply, fun.

Follow your passions.
They will lead you the way.

If looks could kill

Ben Tuffy — Sun, 01 Jan 2012 11:46:30 +0000

For the third year, It was great to see the return business of the Hopkins Group. Excited by the budget we were able to step up the production and styling on Marco Polo. Due to time restrictions on the Capital M shoot, our creative solution was to composite the studio shots to a background we captured in the clients basement on the day.

Photographer: www.christophersamuel.com.au

Retouching: www.grantkeats.com

Design and Art Direction: TUFFY

Client: www.thepasgroup.com.au
Capital M: www.capitalm.com.au
Sirocco: www.sirocco.net.au
Marco Polo: www.marcopolo.net.au

CoastalwatchPlus goes live!

Ben Tuffy — Wed, 07 Dec 2011 13:26:21 +0000

The Marketing team from plus.coastalwatch.com approached me to develop their online ad campaign for the launch of the C+ site. It involved a teaser campaign to run for a week, followed by a website take over utilising all assets of the current coastalwatch.com website.

The artwork for the launch can be seen to the left. It incorporated rich media (video) ads for the skyline and medium rec. Other assets were flash banners pitching the new benefits on the C+ website. The result was clean, sophisticated and effective. The results in subscribers will tell how successful it’s been.

CoastalwatchPLUS

Ben Tuffy — Thu, 20 Oct 2011 19:18:44 +0000

plus.coastalwatch.com

Over the last few months it has been my objective to develop a stronger understand of user experience when designing websites. When Russel Holt and Martin Pascoe from Coastalwatch approached me to aid in the development of the landing pages for the launch of CoastalwatchPlus, a subscriber based version of the existing coastalwatch.com, I was prepared and excited about the opportunity.

Four landing pages were to be developed to trial on registered members, all targeting different user patterns and offering bonus items to entice the user into a subscription.

Client: CoastalwatchPlus

Designer: TUFFY

www.rhinomx.com

Among other jobs, TUFFY also launched rhinomx.com this month. RHINOmx is a small Australian company that designs and manufactures unique off-road motorcycle accessories for the world market. I was also excited to work with Dominic and Ian on the packaging design of their Seal Doctor, a product that the market has been eagerly waiting for.

Client: www.rhinomx.com

Designer: TUFFY

Developer: 24Hours – Web Development House

Puberty blues

Ben Tuffy — Tue, 20 Sep 2011 17:25:22 +0000

Teaming up with Kate McMahon from ABC Magazines once again, we pulled together another great piece of work for the kids of Australia. This time around it was a 2012 School Diary for the television channel, ABC3.

Working inline with a strict style guide from ABC3, it was huge challenge to create a new product that would stand apart from the previous edition created by Pepita Wilson. Digging deep into my stock art folders and recycling the style guide graphic used in 2011, I managed to create a punchy, fun and original diary which hopefully inspires kiddies enough to hold close throughout 2012.

Client: ABC3/ABC Magazines

Editor: Kate McMahon

Art Direction & Pre-Press: TUFFY

A few years at ADB

Ben Tuffy — Sun, 07 Aug 2011 14:01:43 +0000

A quick selection of the cover artworks created during my time at Australasian Dirt Bike Magazine.

Australasian Dirt Bike Magazine

2008 MPA Awards – Magazine of the Year (Special Interest title).

2007 MPA Awards – Magazine of the Year (Special Interest title).

2007 EMAP Awards – Art Director of the Year.