Benjamintuffy.com

Website takeovers

Ben Tuffy — Wed, 22 Feb 2012 12:02:11 +0000

www.transmoto.com is reborn, every month!

Correlating to each new issue of Transmoto, all assets of the www.transmoto.com website are utilised to cross promote the magazine on sale.

There are a total of seven art-board spaces to fill. The website skin, slider image and magazine cover are static images, advertising spaces (medium rec and skyline) are flash animations directly linking to the topic of the advert on the website.

Design & art direction: TUFFY

A few logos

Ben Tuffy — Mon, 23 Jan 2012 08:14:23 +0000

A small collection of logos and branding exercises I’ve worked on lately. More information and content to follow.

Snow Travel Expo 2012

Ben Tuffy — Fri, 20 Jan 2012 17:45:08 +0000

The 2012 Snow Travel Expo website has just gone live. The directors of the event desired something that was clean, information based and easily edited in WordPress. The design was taken care of by TUFFY, the backend development built by Jake Jackson from Blue Liquid. Be sure to check back in March to see the 2012 creative direction. Get excited, I am!

Director: Phil Osborn

Event Director: Melinda Mak

Art Director: TUFFY

Backend: Jake Jackson

www.snowtravelexpo.com.au

Tumblr Fun

Ben Tuffy — Sun, 01 Jan 2012 16:48:31 +0000

My fascination for Tumblr has begun. With so many visual stimulants in everyday life. I’ve finally found a home for it all.

SPOKES has been running for a few months. It’s a day-by-day documentation of my love for bikes in all their amazing forms.

TYPE(d) is a compilation of typography related imagery I’ve found in everyday life. It’s an ever-changing mood board based on my mood. An open source available to anyone that stumbles onto it. The best thing is it’s available online whenever it’s needed to stimulate the next idea. It’s my own concentrated google search.

As I see the potential, I guess I have plans for these two expressive sites. But at this moment in time… it’s just simply, fun.

Follow your passions.
They will lead you the way.

CoastalwatchPlus goes live!

Ben Tuffy — Wed, 07 Dec 2011 13:26:21 +0000

The Marketing team from plus.coastalwatch.com approached me to develop their online ad campaign for the launch of the C+ site. It involved a teaser campaign to run for a week, followed by a website take over utilising all assets of the current coastalwatch.com website.

The artwork for the launch can be seen to the left. It incorporated rich media (video) ads for the skyline and medium rec. Other assets were flash banners pitching the new benefits on the C+ website. The result was clean, sophisticated and effective. The results in subscribers will tell how successful it’s been.

Welkom home

Ben Tuffy — Sun, 20 Nov 2011 21:18:21 +0000

After a month traveling Europe, my Fiancee and I have arrived in Amsterdam. The plan: live, explore and enjoy the way of life in the Netherlands. To welkom our arrival www.benjamintuffy.com is now online. And considering how inspired I’ve been by the amount of bicycles here in Amsterdam, I’ve felt to urge to launch S P O K E S by T U F F Y

Follow it here It will covers everything that uses spokes to carry them through life. It ranges from fixed wheel bandits to dirt bikes, BMX freestyle to bamboo framed mountain bikes. Video’s, tracks, sketches and magazines. All of which, express the freedom you have when your leg climbs over that frame, and you take off.

CoastalwatchPLUS

Ben Tuffy — Thu, 20 Oct 2011 19:18:44 +0000

plus.coastalwatch.com

Over the last few months it has been my objective to develop a stronger understand of user experience when designing websites. When Russel Holt and Martin Pascoe from Coastalwatch approached me to aid in the development of the landing pages for the launch of CoastalwatchPlus, a subscriber based version of the existing coastalwatch.com, I was prepared and excited about the opportunity.

Four landing pages were to be developed to trial on registered members, all targeting different user patterns and offering bonus items to entice the user into a subscription.

Client: CoastalwatchPlus

Designer: TUFFY

www.rhinomx.com

Among other jobs, TUFFY also launched rhinomx.com this month. RHINOmx is a small Australian company that designs and manufactures unique off-road motorcycle accessories for the world market. I was also excited to work with Dominic and Ian on the packaging design of their Seal Doctor, a product that the market has been eagerly waiting for.

Client: www.rhinomx.com

Designer: TUFFY

Developer: 24Hours – Web Development House

We were all teenagers once

Ben Tuffy — Tue, 20 Sep 2011 17:25:22 +0000

Teaming up with Kate McMahon from ABC Magazines once again, we pulled together another great piece of work for the kids of Australia. This time around it was a 2012 School Diary for the television channel, ABC3.

Working inline with a strict style guide from ABC3, it was huge challenge to create a new product that would stand apart from the previous edition created by Pepita Wilson. Digging deep into my stock art folders and recycling the style guide graphic used in 2011, I managed to create a punchy, fun and original diary which hopefully inspires kiddies enough to hold close throughout 2012.

Client: ABC3/ABC Magazines

Editor: Kate McMahon

Art Direction & Pre-Press: TUFFY

Transmoto Dirt Bike Magazine

Ben Tuffy — Tue, 02 Aug 2011 21:44:17 +0000

With a dynamic, fresh and modern cover every month, Transmoto Dirt Bike Magazine celebrates on going success. Created by a passionate bunch of enthusiasts that love, live and breath the world of dirt bikes, it’s a pleasure to work with them each issue and follow the achievements of the magazine and website.

Creative Director: T U F F Y
Art Director (Issue 4 onwards): Wayne Smith

For more insight into the brand and to sample a few pages, log onto transmoto.com.au

Searching the Islands of Indonesia

Ben Tuffy — Fri, 01 Jul 2011 11:47:11 +0000

Archipelago
It was a dream job working with the best surf photography available and presented by Rip Curl Australia. My objective was to provide the reader endless opportunity to explore the photography and chapters without interruption. With the book in your hands, the beauty of this publication speaks for itself.

Publisher: Surfing World Magazine
Editor: Sean Doherty
Art Direction: TUFFY
Re-Touch: www.grantkeats.com

“It was simple. It was glorious. It was the stuff that keeps surfers awake at night. This was Indonesia, 2000 miles and 13,000 islands, from the most populous rock in the world to a sand cay with a lone palm tree. this was Indonesia, from south to north”
Interested? www.shop.coastalwatch.com